France, Ile de France, Paris. Vélib’ (French: vélo libre or vélo liberté, English: free bicycle or bicycle freedom) is a public bicycle rental programme. The initiative was pushed by Paris mayor Bertrand Delanoë from the French Socialist Party. The system was launched on 15 July 2007, following Lyon's Vélo'v success. Ten thousand bicycles were introduced to the city with 750 automated rental stations each with fifteen or more bikes/spaces.


Advertising Shoot for British Airways 2008.